[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.oesp.cz\/kamenne-obchody-vedou-na-cele-care-pred-nakupem-online\/#Article","mainEntityOfPage":"https:\/\/www.oesp.cz\/kamenne-obchody-vedou-na-cele-care-pred-nakupem-online\/","headline":"Kamenn\u00e9 obchody vedou na cel\u00e9 \u010d\u00e1\u0159e p\u0159ed n\u00e1kupem online","name":"Kamenn\u00e9 obchody vedou na cel\u00e9 \u010d\u00e1\u0159e p\u0159ed n\u00e1kupem online","description":"\u010ce\u0161i vyhled\u00e1vaj\u00ed zbo\u017e\u00ed nejrad\u011bji v\u00a0kamenn\u00fdch obchodech. T\u00edmto trendem se v\u0161ak p\u0159\u00edli\u0161 neli\u0161\u00edme od ostatn\u00edch evropsk\u00fdch n\u00e1rod\u016f, v\u00a0pr\u016fm\u011bru...","datePublished":"2023-05-25","dateModified":"2023-05-25","author":{"@type":"Person","@id":"https:\/\/www.oesp.cz\/author\/#Person","name":"","url":"https:\/\/www.oesp.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e5312f21b37eec0871f00feffaf403580ddf46c2d055479cc6723fb0100721f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e5312f21b37eec0871f00feffaf403580ddf46c2d055479cc6723fb0100721f2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"oesp.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.oesp.cz\/wp-content\/uploads\/img_a327315_w2598_t1539575893.jpg","url":"https:\/\/www.oesp.cz\/wp-content\/uploads\/img_a327315_w2598_t1539575893.jpg","height":0,"width":0},"url":"https:\/\/www.oesp.cz\/kamenne-obchody-vedou-na-cele-care-pred-nakupem-online\/","wordCount":402,"articleBody":"\u010ce\u0161i vyhled\u00e1vaj\u00ed zbo\u017e\u00ed nejrad\u011bji v\u00a0kamenn\u00fdch obchodech. T\u00edmto trendem se v\u0161ak p\u0159\u00edli\u0161 neli\u0161\u00edme od ostatn\u00edch evropsk\u00fdch n\u00e1rod\u016f, v\u00a0pr\u016fm\u011bru toti\u017e v\u00a0zem\u00edch Evropy lid\u00e9 nakupuj\u00ed na Internetu pouze zhruba v\u00a0deseti procentech, zat\u00edmco v\u00a0\u010cesku je to p\u0159ibli\u017en\u011b 8,5 procenta. A\u010dkoliv jsou e-shopy ji\u017e pom\u011brn\u011b roz\u0161\u00ed\u0159en\u00e9 a lid\u00e9 si je navykli vyu\u017e\u00edvat pravideln\u011b, maj\u00ed ve srovn\u00e1n\u00ed s \u201efyzickou\u201c prodejnou ur\u010dit\u00e9 nev\u00fdhody. Pokud toti\u017e neobjedn\u00e1v\u00e1te zbo\u017e\u00ed v\u00a0e-shopu, kter\u00e9 dob\u0159e zn\u00e1te, a m\u00e1te jej \u201eosahan\u00e9\u201c z\u00a0n\u011bjak\u00e9ho kamenn\u00e9ho obchodu, v\u017edy tak\u0159\u00edkaj\u00edc nakupujete zaj\u00edce v\u00a0pytli. Mus\u00edte se spolehnout na kvalitn\u00ed popis v\u00fdrobk\u016f, jeho fotografie, \u010di videorecenzi.\t\u00a0Obl\u00edben\u00e9 e-shopyJsme sp\u00ed\u0161e konzervativn\u00ed a d\u00e1v\u00e1me p\u0159ednost osv\u011bd\u010den\u00e9mu obchodu, anebo r\u00e1di experimentujeme, \u010di vyhled\u00e1v\u00e1me zbo\u017e\u00ed s\u00a0nejv\u00fdhodn\u011bj\u0161\u00ed cenou? Podle dostupn\u00fdch statistick\u00fdch \u00fadaj\u016f je ryze konzervativn\u00edch pouze p\u011bt procent lid\u00ed, kte\u0159\u00ed se pohybuj\u00ed na sv\u00e9m obl\u00edben\u00e9m \u201evirtu\u00e1ln\u00edm\u201c m\u00edst\u011b. P\u0159ibli\u017en\u011b t\u0159i \u010dtvrtiny z\u00a0n\u00e1s je sice loaj\u00e1ln\u00edch v\u016f\u010di obl\u00edben\u00e9mu e-shopu, ale ze zv\u011bdavosti nakupuj\u00ed i jinde. A zb\u00fdvaj\u00edc\u00ed p\u011btina p\u0159i ka\u017ed\u00e9m n\u00e1kupu porovn\u00e1v\u00e1 cenu zbo\u017e\u00ed a rozhoduje se zpravidla podle t\u00e9 nejni\u017e\u0161\u00ed.\tCo nakupujemeVelmi p\u0159ekvapiv\u00e9 zji\u0161t\u011bn\u00ed poskytly v\u00fdsledky pr\u016fzkumu, co \u010ce\u0161i na Internetu nakupuj\u00ed. Pokud se domn\u00edv\u00e1te, \u017ee se u n\u00e1s ve velk\u00e9m stylu nakupuje online stavebn\u00ed materi\u00e1l, dom\u00e1c\u00ed \u201eb\u00edl\u00e9\u201c spot\u0159ebi\u010de (pra\u010dky, chladni\u010dky, my\u010dky), nebo b\u011b\u017en\u00e9 potraviny, tak jste vedle. Ty se toti\u017e pohybuj\u00ed ve spodn\u00ed \u010d\u00e1sti \u017eeb\u0159\u00ed\u010dku se sotva dvaceti a\u017e t\u0159iceti procenty.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jednozna\u010dn\u011b vedou v\u00fdrobky pro zdrav\u00ed a kr\u00e1su \u2013 v\u00fd\u017eivov\u00e9 dopl\u0148ky, zdrav\u00e1 v\u00fd\u017eiva, kosmetika \u2013 p\u0159ibli\u017en\u011b 63 procent. S\u00a062 procenty n\u00e1sleduj\u00ed m\u00f3dn\u00ed od\u011bvy a v\u00fdrobky pro voln\u00fd \u010das.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Polovinu n\u00e1kup\u016f online p\u0159edstavuj\u00ed knihy, l\u00e9ky a elektronika. Zhruba 40 procent tvo\u0159\u00ed obuv a hra\u010dky.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ve srovn\u00e1n\u00ed s\u00a0Evropou jsme na tom stejn\u011b, co se t\u00fd\u010de od\u011bv\u016f, ale v\u00a0Evrop\u011b se v\u00edce nakupuj\u00ed p\u0159edev\u0161\u00edm knihy a obuv.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kamenn\u00e9 obchody vedou na cel\u00e9 \u010d\u00e1\u0159e p\u0159ed n\u00e1kupem online","item":"https:\/\/www.oesp.cz\/kamenne-obchody-vedou-na-cele-care-pred-nakupem-online\/#breadcrumbitem"}]}]